Tokyo-based investment firm Metaplanet has added to its bitcoin holdings, buying 497 BTC for $43.9 million.
The company, known as “Japan’s MicroStrategy”, now holds 2,888 BTC, solidifying its position on bitcoin as a long-term asset. This has sent investors into a frenzy, with Metaplanet’s stock up 19%.
The company’s aggressive bitcoin accumulation strategy has made it a major player in the space. The company is now the 12th largest corporate bitcoin holder globally and the largest in Asia, surpassing Hong Kong-based Boyaa Interactive International.
The Japanese company bought this latest batch at an average price of $88,448 per bitcoin. They did this during a period of extreme price volatility, where bitcoin dipped to $83,000 and then bounced back above $87,000.
CEO Simon Gerovich said price dips are an opportunity to buy at a discount.
This is the second buy this week, with Metaplanet buying 156 BTC for $13.4 million just three days ago. They have been accumulating bitcoin since they adopted a Bitcoin-focused strategy in April 2024.
The firm has put bitcoin at the core of its treasury, just like the U.S.-based Strategy. The company aims to reach 10,000 BTC by the end of 2025 and 21,000 BTC by the end of 2026.
With bitcoin being seen as “digital gold”, Metaplanet believes its strategy will provide long-term financial stability.
So far the company’s bitcoin investments have been profitable. Despite market fluctuations Metaplanet’s total bitcoin holdings bought for $240.2 million are now worth approximately $251 million. Its year-to-date bitcoin yield is 45.1%, well above its quarterly target of 35%.
After the latest bitcoin buy, Metaplanet’s stock surged 19% during trading. It’s recovering after it dropped from 7,000 JPY in February 2025 to 3,310 JPY recently.
The market reaction is a sign of strong investor confidence in this bold bitcoin accumulation strategy. Metaplanet stock has already gained over 2,000% in the past year, becoming one of the top-performing stocks in Japan.
The recent price drop of bitcoin is linked to a possible trade war sparked by new tariffs from the U.S.
However, big investors or “whales” have been buying. Market analyst Ali Martinez observed that since bitcoin dropped below $88,000 on February 24, whales have bought over 20,000 BTC.
Also Bitcoin’s Sharpe ratio—a measure of risk-adjusted returns—has gone from “High Risk” to “Low Risk”. That’s a more favorable market environment for institutional investors like Metaplanet to buy more bitcoin.
The company is also looking to expand its investor base.
In late February CEO Simon Gerovich met with officials at the New York Stock Exchange and Nasdaq. “We are considering the best way to make Metaplanet shares more accessible to investors around the world,” Gerovich said on social media.
