On the 2025 Paris Blockchain Week, CryptoPotato spoke to Dimitar Stalimirov, Director of Model Advertising at Nexo, who provided perception into how the corporate is repositioning itself inside the monetary companies and digital property area.
Because the business continues shifting, Nexo seems to be adapting by exploring new advertising methods, enterprise verticals, and shopper engagement strategies. One in every of these, and maybe a extra thrilling one for the broader viewers is thru sports activities partnerships.
Strategic Sponsorships to Construct Relevance
Nexo has not too long ago began to discover partnerships within the sports activities world, with a concentrate on tennis. Their first involvement got here by a sponsorship on the tennis event held in Acapulco, however additional plans are underway. In line with Stalimirov, this transfer isn’t nearly visibility, however about aligning with a target market.
“Our viewers are people who find themselves extra into, I’d say, prosperous sports activities,” he stated. “However we’re not excluding any alternative that is likely to be invited to the desk.”
The aim is to convey the model nearer to its customers, not simply by monetary companies, however by collaborating in areas their clientele already engages with.
“We wish to be not only a service supplier, but additionally a relatable model,” Stalimirov defined. He emphasised that Nexo is responding to shopper suggestions in its pursuit of name consciousness, saying, “We wish to be nearer to them in each means attainable.”
From Change to Ecosystem
With a latest rebranding and a progress plan within the works, Nexo is positioning itself as greater than a conventional alternate.
The corporate is engaged on increasing its providing to incorporate a broader set of monetary merchandise, notably within the discipline of digital property.
“We’re absolutely going to increase by way of varieties of merchandise and methods for our shoppers to diversify their portfolios,” Stalimirov stated.
He famous that shoppers are usually not coming to Nexo merely to commerce. They’re in search of a broader, extra built-in monetary expertise.
“You’ll be able to alternate from Nexo, however that’s not why you’re coming,” he stated. “If you happen to’re wanting purely for an alternate, there are fairly a little bit of exchanges on the market.”
The corporate’s course seems to emphasise client-centric growth. Plans embrace new B2B options and worldwide model campaigns supposed to construct consciousness and drive engagement with new audiences.
Navigating Challenges in a Shifting Panorama
Like many within the digital finance area, Nexo is navigating a quickly evolving regulatory and market atmosphere. Compliance is non-negotiable, however so is sustaining a acceptable shopper expertise.
“It’s a must to be compliant for positive, however you need to do it within the swiftest means attainable and in one of the simplest ways from a shopper standpoint,” stated Stalimirov.
Relating to the present state of the market, he took a measured view. Regardless of fluctuations and exterior pressures, akin to geopolitical tensions, Stalimirov believes the basics stay stable.
“It’s a response and even an overreaction to one thing that’s not notably regarding for the business,” he stated. “So to be trustworthy, yeah, I believe it’s a good time to get into the market. Don’t take it as monetary recommendation.”
This interview was produced in partnership with Binance Blockchain Week 2025.
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