X stablecoin discussions could eventually change how millions of dollars in creator rewards are delivered.
X is exploring stablecoin payments for content creators as it replaces its long-running Revenue Sharing program with a new rewards system.
The talks could put USDC at the center of creator payouts just as X expands its broader payments offering.
X Explores Stablecoins for Creator Payments
CoinDesk reported on August 20 that X is discussing the use of stablecoins such as Circle’s USDC to pay royalties to influential users for their content.
The conversations are still ongoing, according to a person familiar with the plans who also works with other social media platforms testing stablecoins for influencer commissions, suggesting X is not alone in weighing the move.
The report comes as X changes how creators earn money on the platform. The company announced early this month that it is ending new enrollment for its Revenue Sharing program and introducing the Original Content Rewards Program.
Under the new system, eligible creators earn money from qualified impressions generated by their original content. Those impressions must come from Premium users on the Home Timeline, with at least half of the post visible. Creators need at least 500 verified followers and 500,000 Home Timeline impressions from verified users during the previous 90 days. They must also subscribe to X Premium, Premium+ or Premium Business and maintain an account in good standing.
Existing Revenue Sharing participants can continue earning through September 7, but X plans to begin allowing such users to apply for Original Content Rewards from September 8, with their first payment under the new program scheduled for September 25. The stablecoin discussion could therefore affect how these payments are eventually delivered.
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X Money Adds Another Piece
Stablecoins now carry a combined market value of over $300 billion and are already used by businesses to move money across borders faster and more cheaply than traditional banking rails allow.
X’s interest in the fiat-pegged digital assets for creator pay follows Elon Musk’s broader financial ambitions for the platform. In March, he confirmed that X Money, the app’s in-house payment product, would open to early public access within weeks, a step toward what he called an “everything app” that folds financial services into social media.
The product launched to a limited group of US Premium+ users in June before expanding to a wider set of paid subscribers by late July. It currently works as a dollar-based wallet, letting eligible users hold balances, send free instant transfers to other X Money users, receive direct deposits, and spend through a Visa debit card, with up to 6% annual yield on balances and cashback on purchases.
However, it does not yet support crypto or stablecoins, despite heavy speculation before its launch. Some of Musk’s other companies have leaned on the technology before, including SpaceX, which reportedly collects cross-border payments from Starlink customers in emerging markets using stablecoins, a precedent that makes X’s interest less of a surprise.
