Key Takeaways
- Trump Media holds $2 billion in Bitcoin and Bitcoin-linked securities as part of its treasury strategy.
- The company plans to expand its Bitcoin holdings and integrate future utility tokens into its ecosystem.
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Truth Social’s parent company, Trump Media, now holds approximately $2 billion in Bitcoin and Bitcoin-related assets under its treasury strategy, according to a Monday press release.
Trump Media’s Bitcoin position accounts for nearly two-thirds of its $3 billion in liquid assets; it has also earmarked $300 million for options on related securities.
The company plans to continue acquiring Bitcoin and Bitcoin-related assets, with intentions to convert its options into spot Bitcoin based on market conditions. These assets will be used to generate revenues and potentially acquire additional crypto assets.
“We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan. These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere,” said Trump Media CEO and President Devin Nunes.
In May 2025, Trump Media announced a private placement offering totaling nearly $2.5 billion to establish a corporate Bitcoin treasury, involving the sale of common stock and convertible notes.
The company is partnering with Crypto.com to launch ETFs tracking Bitcoin and Cronos.
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