My first reaction to the announcement of Ted Lasso Season 4 could best be summed up in one word: Why?
The Emmy-winning series had already come to a close with Season 3, which saw coach Ted Lasso (Jason Sudeikis) returning to Kansas City to be with his son Henry (Gus Turner, replaced with Grant Feely in Season 4). Following three seasons of working on his mental health and his family relationships, the move home was the natural conclusion to Ted’s arc. What more could the show have to say? And more importantly, did we need more? Season 3 was fairly lackluster, fumbling key character moments, languishing in overly sentimental melodrama, and dragging thanks to hour-long runtimes. If Ted Lasso was going to come back and recapture some of its earlier magic, it had some serious lessons to learn.
Three years after its supposed finale, it seems like Ted Lasso has finally learned these lessons. With Season 4, the series finds new purpose thanks to a surprising move: having Ted step out of the spotlight.
Ted Lasso Season 4 is all about women’s sports.
Tanya Reynolds and Jason Sudeikis in “Ted Lasso.”
Credit: Apple TV
Don’t worry, Ted is still very much around, ready to dole out folksy one-liners and Beastie Boy quotes at the drop of a hat. But Ted Lasso wisely recognizes that its lead has found closure to his most pressing emotional challenges. Now, Ted acts as more of a conduit through which the show can introduce its newest focus: women’s sports.
Ted Lasso hinted at this focus in its Season 3 finale, when Keeley Jones (Juno Temple) pitched a Richmond women’s team to Rebecca Welton (Hannah Waddingham). Three years later, that dream is becoming a reality, and Rebecca wants Ted back to coach the Lady Greyhounds.
She, Keeley, and Leslie Higgins (Jeremy Swift) win him back over the course of the season’s first episode, which falls into some Season 3 pitfalls: overly on the nose and far too long. (Trimming episode runtimes, tragically, isn’t a lesson Season 4 has learned.) Thankfully, Ted Lasso finds its footing again from episode 2 onward once Ted lands back at Richmond.
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Here, Ted Lasso begins to recapture some of its Season 1 magic. In its first outing, the series worked best when Ted was breaking down the walls of those who doubted him, from Richmond’s players to its fanbase. His empathetic curiosity in the face of his skeptics is the reason the show became COVID’s feel-good hit, even if later seasons tackled darker material. With a new team in Season 4, Ted Lasso finds itself at a similar starting point to Season 1. There’s a new crew of players to win over, along with a new assistant coach in the no-nonsense Alice Chilton (Tanya Reynolds). But perhaps most importantly, there’s a good chunk of the footballing world that doubts whether a Richmond women’s team even needs to exist.
Women’s sports are on a meteoric rise. In 2025, a Nielsen Sports report estimated that women’s soccer could become one of the world’s top five sports by 2030. In the United States, viewership and fandom of the NWSL has increased drastically over the past year. Sexist detractors will tell you otherwise, downplaying the work of incredible athletes and the leagues they’re building. Ted Lasso represents these detractors as a Greek chorus of jerks: drunken bozos at a round of pub trivia, or disgruntled Richmond shareholders who are flabbergasted that their money is going toward funding a women’s team. Even Rebecca must confront her own internalized misogyny. After all, she fails to consider a woman for the head coach job and often wonders above all else whether the team will be profitable. A financial report from Leslie doesn’t help, although the pair are still determined to support the team.
Here’s where Ted Lasso jumps into its Believe-mobile and puts its engine into full throttle. This time, though, Ted isn’t in the driver’s seat. He (and Rebecca and Leslie) are happy passengers to Keeley, whose unbridled enthusiasm is the true heart of the season. Already a capable entrepreneur by the end of Season 3, the years between seasons have allowed her to blossom even further into a tenacious go-getter. From fighting for a better locker room to sorting out jersey delivery issues, she is on fire — not just with the determination to build something new, but with the deep-seated knowledge that this team is necessary. Look no further than the Lady Greyhounds’ multi-generational fans. Pub owner Mae Green (Annette Badland), whose bar has shown men’s soccer for years, is over the moon that she now gets to watch a women’s team. Meanwhile, Roy Kent’s (Brett Goldstein) niece Phoebe (Elodie Blomfield) and her friends get new athletic role models to look up to. Yes, the messaging can be a bit heavy-handed. (It’s Ted Lasso, it comes with the territory.) But the joy the show builds around the Lady Greyhounds made my eyes misty, in much the same way that seeing a young girl in a WNBA or NWSL jersey does. It’s awesome to watch athletes break barriers, to see people build a long-lasting love of women’s sports, and to highlight both of these great things on a show as big as Ted Lasso.
Ted Lasso‘s Lady Greyhounds steal the show.
Brendan Hunt, Jason Sudeikis, and Tanya Reynolds in “Ted Lasso.”
Credit: Apple TV
As for the Lady Greyhounds themselves, they are an absolute blast to watch. Like the Greyhounds in Ted Lasso‘s earlier episodes, they’re more of a boisterous ensemble, with the exception of a few characters pulling focus. Law student Gemma (Abbie Hern) doubles as an ace striker. Goalie Boots (Jude Mack) brings a wild edge to the team. Twins Niamh (Aisling Sharkey) and Siobhan (Rex Hayes) bicker up a storm. Mother Lizzie (Faye Marsay) deploys her maternal instincts on the field, often acting as a foul-mouthed mediator. In the first four episodes sent to critics, these characters begin as sketches who are steadily being filled in, with the potential for so much more down the line.
But the truest scene-stealer here is assistant coach Alice. Reynolds has consistently been a bright spot in every project she’s in, from Sex Education to The Other Bennet Sister. Ted Lasso is no different. As the ultra-direct Alice, Reynolds is a master of deadpan, and the perfect counterpoint to Sudeikis’ boisterous Ted. Her straight-shooting leads to some of the early episodes’ best comedic moments, but her intense quest for total perfection on the pitch suggests some serious personal growth ahead. As the show pulls focus away from Ted and onto the Lady Greyhounds, Alice is primed to be a great new co-lead.
That shift is proof of Ted Lasso‘s welcome evolution in Season 4, which so far seems to be avoiding Season 3’s biggest pitfalls. As someone who was skeptical of the show’s return in the first place, its embrace of women’s sports, like Ted coaxing Rebecca with his divine shortbread, has won me over.
